Evidence and insights from the Canada.ca team.
What we learned about exit surveys, usability testing and analytics funnels.
What we learned about improving voice services for Canadians.
Top 10 content design lessons the Canada.ca design team learned in 2019.
Have you seen micro-mission offers come along and wondered if it was worth it? My answer: definitely!
In the winter of 2019, the Digital Transformation Office (DTO) worked with teams from Global Affairs Canada (GAC) and the Canada Revenue Agency (CRA) on two separate optimization projects: Travel advice and advisories and Contact the CRA. Both involved top tasks that millions of Canadians seek to complete on Canada.ca each year.
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