Evidence and insights from the Canada.ca team.
Have you seen micro-mission offers come along and wondered if it was worth it? My answer: definitely!
In the winter of 2019, the Digital Transformation Office (DTO) worked with teams from Global Affairs Canada (GAC) and the Canada Revenue Agency (CRA) on two separate optimization projects: Travel advice and advisories and Contact the CRA. Both involved top tasks that millions of Canadians seek to complete on Canada.ca each year.
In the fall of 2018, the Digital Transformation Office (DTO) worked with Employment and Social Development Canada (ESDC) teams on two optimization projects: Student loans and grants, and Employment insurance for maternity and parental benefits.
The Public Service Commission worked with the Digital Transformation Office (DTO) and other partners over the summer to optimize the task of finding a government job on the Canada.ca website.
Canada.ca hadn’t had a significant update to its design in over five years. In 2019, the Digital Transformation Office led an exercise to modernize and simplify the trusted digital brand, based on evidence and testing with over 4000 people.
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