Evidence and insights from the team.

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The importance of working with call centres

Whether you run an in-house call centre or outsource your call centre to a trusted partner, agents are the key to harnessing customer feedback. Using this data can help you improve your web content and services with real people in mind.


Using data to make better content

We wanted to share some of our most recent experiences with using data to make important content work better.


Silver linings from 2020

As we countdown to 2021, the #GCDigital web community would like to share some of our silver linings from the past year.


Choosing the right button for task success

The super task button is a large-ish, attractive green button and it really gets your attention!...How using the right button style in the right situation can help people succeed better on your web page.


Using interactive checklists to simplify eligibility criteria

In the last couple of years, the Digital Transformation Office (DTO) has been studying the use of interactive checklists to simplify the way we present eligibility criteria.


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