Evidence and insights from the Canada.ca team.
Clear link text can help thousands more people get to the Canada.ca content they need quickly and easily.
Why FAQs are an ineffective content design choice most of the time, and when they can actually work.
Making it easier and faster to design effective content within a coherent digital experience.
What we learned about exit surveys, usability testing and analytics funnels.
What we learned about improving voice services for Canadians.
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