Evidence and insights from the team.

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The magic of using interactive questions

This pattern is used to present people with a sequence of simple questions that leads to the specific answer they need to continue with or complete their task.


Maintaining and improving web content through its life cycle

Small changes make a big difference to improve Let’s continue the discussion on data to action. Here are 4 common issues and actions you can take.


The importance of working with call centres

Whether you run an in-house call centre or outsource your call centre to a trusted partner, agents are the key to harnessing customer feedback. Using this data can help you improve your web content and services with real people in mind.


Using data to make better content

We wanted to share some of our most recent experiences with using data to make important content work better.


Silver linings from 2020

As we countdown to 2021, the #GCDigital web community would like to share some of our silver linings from the past year.


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