Evidence and insights from the Canada.ca team.
Canada.ca hadn’t had a significant update to its design in over five years. In 2019, the Digital Transformation Office led an exercise to modernize and simplify the trusted digital brand, based on evidence and testing with over 4000 people.
The Canada Revenue Agency (CRA) and the Treasury Board of Canada Secretariat (TBS) collaborated to simplify tasks for small businesses on Canada.ca. These tasks were chosen based on call volume data that let us to identify some of the most common reasons that people call to get help.
Of the top 100 tasks on Canada.ca, getting recalls and safety alerts is #8. It gets nearly 7 million annual visits, 71% of which are via mobile. For food-related alerts, that jumps to a whopping 84%.
The web, communications, and program teams at the Canada Revenue Agency (CRA) have been working closely with the Digital Transformation Office (DTO) to make tax information on Canada.ca easier for small business owners to find, understand and use.
In a recent usability study, we saw people disregarding Canada.ca search results that seemed too old. Find out how you can validate your content and show that it's still current.
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