Task completion success rates – table
Baseline measurement at start of project, validation on prototype redesigned by project team.
|1. Navigate to local forecast||87%||100%|
|2. Understand & find precipitation likelihood||19%||94%|
|3. Snow statement: Driving||25%||75%|
|4. Alert: Open thunderstorm watch for hail||6%||63%|
|5. Radar: Decision based on current precipitation||0%||31%|
|6. Humidex: Cancel soccer game||88%||81%|
|7. Lightning map: Clear golf course||6%||63%|
Key drivers of success
The team derived this set of 6 design principles that appeared to have the most impact on improving success rates:
- Design for mobile first: less prose, more space and interaction
- Reduce layers: group tasks and sub-tasks together to improve findability
- Shorten breadcrumbs: this made important weather details more visible
- Maximize real estate: changing the alert style helped Canadians find weather alert details
- Bring top tasks up: don’t dilute content with tiny tasks
- Show answers not information: craft answers for top tasks
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