Evidence and insights from the team.

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Collaborating to make business registration easier for Canadian business owners

The Canada Revenue Agency (CRA) and the Treasury Board of Canada Secretariat (TBS) collaborated to simplify tasks for small businesses on These tasks were chosen based on call volume data that let us to identify some of the most common reasons that people call to get help.


Recalls and safety alerts: An optimization project to better protect Canadians

Of the top 100 tasks on, getting recalls and safety alerts is #8. It gets nearly 7 million annual visits, 71% of which are via mobile. For food-related alerts, that jumps to a whopping 84%.


CRA and TBS collaborate to optimize GST/HST and Payroll webpage content

The web, communications, and program teams at the Canada Revenue Agency (CRA) have been working closely with the Digital Transformation Office (DTO) to make tax information on easier for small business owners to find, understand and use.


Dates matter: Trust and older content on

In a recent usability study, we saw people disregarding search results that seemed too old. Find out how you can validate your content and show that it's still current.


Collaborative work to optimize diseases and immunization content

Over the past few months the web team at Health Canada and the Public Health Agency of Canada has been working with the Digital Transformation Office on optimizing top tasks for the diseases and immunization topics of the health theme.


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