Evidence and insights from the team.

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Dates matter: Trust and older content on

In a recent usability study, we saw people disregarding search results that seemed too old. Find out how you can validate your content and show that it's still current.


Collaborative work to optimize diseases and immunization content

Over the past few months the web team at Health Canada and the Public Health Agency of Canada has been working with the Digital Transformation Office on optimizing top tasks for the diseases and immunization topics of the health theme.

[2018-05-10] Small changes can make a big difference

Small changes are making a big difference for Canadians on Read what Treasury Board President Scott Brison has to say about the improvement work underway.


Visit Canada: Optimization

The Digital Transformation Office (DTO) worked with Immigration, Refugees, and Citizenship Canada (IRCC) to improve people’s experience in figuring out what documents they need when visiting Canada. Here’s how this optimization project turned out.


Old habits die hard (when feelings get in the way)

The main challenge of improving the UX of our sites and services isn’t the adoption of a particular technology or tool; it’s the adoption of new values and approaches — culture change.


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