Evidence and insights from the team.

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Six content design tips from our Student loans and Parental benefits optimization projects

In the fall of 2018, the Digital Transformation Office (DTO) worked with Employment and Social Development Canada (ESDC) teams on two optimization projects: Student loans and grants, and Employment insurance for maternity and parental benefits.


Finding a government job…it should be so easy…

The Public Service Commission worked with the Digital Transformation Office (DTO) and other partners over the summer to optimize the task of finding a government job on the website.


About the design update hadn’t had a significant update to its design in over five years. In 2019, the Digital Transformation Office led an exercise to modernize and simplify the trusted digital brand, based on evidence and testing with over 4000 people.


Collaborating to make business registration easier for Canadian business owners

The Canada Revenue Agency (CRA) and the Treasury Board of Canada Secretariat (TBS) collaborated to simplify tasks for small businesses on These tasks were chosen based on call volume data that let us to identify some of the most common reasons that people call to get help.


Recalls and safety alerts: An optimization project to better protect Canadians

Of the top 100 tasks on, getting recalls and safety alerts is #8. It gets nearly 7 million annual visits, 71% of which are via mobile. For food-related alerts, that jumps to a whopping 84%.


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