Evidence and insights from the team.

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Recalls and safety alerts: An optimization project to better protect Canadians

Of the top 100 tasks on, getting recalls and safety alerts is #8. It gets nearly 7 million annual visits, 71% of which are via mobile. For food-related alerts, that jumps to a whopping 84%.


CRA and TBS collaborate to optimize GST/HST and Payroll webpage content

The web, communications, and program teams at the Canada Revenue Agency (CRA) have been working closely with the Digital Transformation Office (DTO) to make tax information on easier for small business owners to find, understand and use.


Dates matter: Trust and older content on

In a recent usability study, we saw people disregarding search results that seemed too old. Find out how you can validate your content and show that it's still current.


Collaborative work to optimize diseases and immunization content

Over the past few months the web team at Health Canada and the Public Health Agency of Canada has been working with the Digital Transformation Office on optimizing top tasks for the diseases and immunization topics of the health theme.

[2018-05-10] Small changes can make a big difference

Small changes are making a big difference for Canadians on Read what Treasury Board President Scott Brison has to say about the improvement work underway.


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