Evidence and insights from the team.

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Content design tips from our Travel advice and advisories and Contact the CRA optimization projects

In the winter of 2019, the Digital Transformation Office (DTO) worked with teams from Global Affairs Canada (GAC) and the Canada Revenue Agency (CRA) on two separate optimization projects: Travel advice and advisories and Contact the CRA. Both involved top tasks that millions of Canadians seek to complete on each year.


Six content design tips from our Student loans and Parental benefits optimization projects

In the fall of 2018, the Digital Transformation Office (DTO) worked with Employment and Social Development Canada (ESDC) teams on two optimization projects: Student loans and grants, and Employment insurance for maternity and parental benefits.


Finding a government job…it should be so easy…

The Public Service Commission worked with the Digital Transformation Office (DTO) and other partners over the summer to optimize the task of finding a government job on the website.


About the design update hadn’t had a significant update to its design in over five years. In 2019, the Digital Transformation Office led an exercise to modernize and simplify the trusted digital brand, based on evidence and testing with over 4000 people.


Collaborating to make business registration easier for Canadian business owners

The Canada Revenue Agency (CRA) and the Treasury Board of Canada Secretariat (TBS) collaborated to simplify tasks for small businesses on These tasks were chosen based on call volume data that let us to identify some of the most common reasons that people call to get help.


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